
LTX began at Lightricks after more than a decade of enabling hundreds of millions of users to create visually, we recognized that the future of creative production required more than powerful tools—it required new systems.






THE PROBLEM
The Shift
The Model
The Future
Professional creative production is constrained by high costs, slow iteration, and closed AI systems. As generative AI matures, enterprises need production-ready infrastructure that integrates with existing pipelines, scales reliably, and meets operational and security requirements.
LTX was created to meet those needs.
LTX is built on a foundation of deep creative expertise, proprietary AI research, and self-funded infrastructure.
LTX brings that experience to the enterprise, developing proprietary models, APIs, and platforms that support the full production lifecycle—from concept through final delivery.
At the core of LTX is our multimodal, open-weights model for video generation. Enterprises can finetune on proprietary assets, deploy locally or in private clouds to protect IP, and maintain architectural transparency and flexibility. Global adoption across studios and production teams validates openness as a secure, scalable foundation for professional use.
Through scalable APIs and platform services, LTX integrates into production pipelines, accelerating pre-visualization, reducing iteration costs, and improving turnaround times and creative quality.
LTX is building the creative AI infrastructure for the next generation of professional production—expanding into multimodal creation, archival enhancement, deeper enterprise integrations, and fully local AI inference.
Our long-term commitment is to deliver open, efficient, and production-ready AI systems that empower enterprises to move faster, create more, and retain full control of their creative process.





