OUR STORY

About LTX

Established in 2024, LTX is an AI company developing production-ready creative infrastructure for enterprises, studios, and professional teams.
Our tools integrate directly into production workflows, enabling high-fidelity, scalable creation while preserving control over process, workflows, and IP.

LTX began at Lightricks after more than a decade of enabling hundreds of millions of users to create visually, we recognized that the future of creative production required more than powerful tools—it required new systems.

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THE PROBLEM

Why Creative Production Needs a New Foundation

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The Shift

What LTX is Building

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The Model

Open Weights, Built for Real-World Production Workflows

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The Future

Looking Ahead

Professional creative production is constrained by high costs, slow iteration, and closed AI systems. As generative AI matures, enterprises need production-ready infrastructure that integrates with existing pipelines, scales reliably, and meets operational and security requirements.

LTX was created to meet those needs.

LTX is built on a foundation of deep creative expertise, proprietary AI research, and self-funded infrastructure.

LTX brings that experience to the enterprise, developing proprietary models, APIs, and platforms that support the full production lifecycle—from concept through final delivery.

At the core of LTX is our multimodal, open-weights model for video generation. Enterprises can finetune on proprietary assets, deploy locally or in private clouds to protect IP, and maintain architectural transparency and flexibility. Global adoption across studios and production teams validates openness as a secure, scalable foundation for professional use.

Through scalable APIs and platform services, LTX integrates into production pipelines, accelerating pre-visualization, reducing iteration costs, and improving turnaround times and creative quality.

LTX is building the creative AI infrastructure for the next generation of professional production—expanding into multimodal creation, archival enhancement, deeper enterprise integrations, and fully local AI inference.

Our long-term commitment is to deliver open, efficient, and production-ready AI systems that empower enterprises to move faster, create more, and retain full control of their creative process.

Our Executive Team

Zeev Farbman
CEO & Co-Founder
Yaron Inger
CTO & Co-Founder
Nir Pochter
CMO & Co-Founder
Noa Rosenberg-Segalovitz
CHRO + CLO
Shaul Meridor
CFO
Daniel Berkowitz
CPO